Template

Competitive displacement — email follow-up #2 (tight ask)

When to use

Day 5; owner routing question.

Competitive displacement — email follow-up #2 (tight ask)

competitive_displacement

followup

owner

Subject: Who owns {{workflow}} evaluation at {{company}}?

Hi {{name}} — quick question so I reach the right person.

Who owns the evaluation for {{workflow}} at {{company}} — you or {{alt_owner}}?

If you point me to the owner, I’ll send:
- the checklist (success + rollout + reporting)
- a week-1 pilot plan
- “decision points” (what must be true to proceed)
- the “stop rules” so messaging doesn’t drift mid-evaluation

If it’s you, are you open to a quick 12-minute call to confirm how you’ll measure {{metric}} during the transition?

Token glossary (this template)

Token	Meaning	How to fill
{{company}}	Target account	Company name (or domain if you prefer).
{{name}}	Contact first name	First name only.
{{alt_owner}}	Alternate owner	Likely owner: RevOps, Enablement, SDR leader, VP Sales, Partnerships, Product.
{{metric}}	Target metric	One metric that matters (reply rate, meetings, cycle time, ramp time, pipeline coverage).
{{workflow}}	Workflow in evaluation	What they’re evaluating (prioritization, enablement, reporting).